A salad brand wanted to enter the local market. There is a lot of competition, so we had to differ visually and to focus on our local origin.
We named the brand “Naaberaia” (neighbour’s garden) which gives away strong local feeling. Besides, we all know that fruits and veggies taste better from neighbour’s garden. Visually our main goal was to differ from plain and green salad brands, so we chose a playful way to present the product.
“Naaberaia” salad – with local roots.