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Kalev

There is pleasure in minimalism, especially with marzipan – a simple yet mysterious. This premium sweet is unique temptation to conquer both new and already old marzipan friends.

Kalev Martsipan is the real deal – a piece of authentic marzipan. Just take the first bite. Now with even more almonds, less sugar, and new flavors.

We did an ad campaign that was minimalistic, colorful, and eye-catching. The campaign channels included TV, outdoor, digital and social media. The main character was the product itself with the new look and appetizing ingredients that make the new flavors pop and stand out.

/ 2021 /