Design / Logo
Coop Pank rebranding
We brought energy, colour, Estonian essence and modernity into a graphic language and we made the visual language more documentary and lifelike. The authenticity is also created by humorously worded messages in a quotation style, which communicate the product while reflecting the everyday life of the consumer. Why all this? Coop Pank wants to be more bank-like, so through rebranding, we made the advertising language more credible and visually attractive.