Creating a new brand is always exciting. Even more so when it’s as interesting as this. Finnish brand, Estonian production, global heritage. They are making the Cadillac of pet food. Raw food with the convenience of kibble – 100% natural and locally sourced ingredients.
The brand had to be pure, unique, Nordic, luxurious and feel very high quality. At the same time the tone of the brand had to be wholesome, inspirational and lovable. It had to feel local for both Finns and Estonians, but understandable for the global market.