When Christmas eve is nigh, families everywhere are compiling their shopping list. This year we elevated locally caught delicious fish to the top of that list. Mouthwatering imagery of baked salmon and crispy herring roasted in a pan was broadcast on all mediums for all those looking to fill their Christmas bellies.
Promoting savory holiday recipes is a mere chapter in an ambitious two-year mission to influence Estonians to eat more fish in collaboration with the Ministry of Rural Affairs.
