Grimm FX is a company creating special effects and props for cinema, TV and theatre. They also produce various stage props for professional use, and train make-up artists. Grimm FX brand identity was inspired by one of the most iconic special effects of cinema history – the eye slicing from Luis Buñuels Un Chien Andalou. Additional graphics give further reference to their field of practice. Artificial blood was used for design on layouts and special paint for handmade version of calling cards.