What to cook, what to order… maybe fish? Sounds good!
Fish does sound good. And, we want all of Estonia to remember it. We have launched a huge multiyear campaign together with Ministry of Rural Affairs and EMKF to try and make fish a bigger part of Estonian food culture. It has always had its place here, but in recent years we are lagging behind most Europeans in fish consumption.
Our campaign is everywhere. From stickers to popular talk shows and everything in between. TV, events, print, digital, social, outdoor – you name it. Wherever you see our communication, it will remind you that fish cuisine is tasty, simple and affordable.
Anybody else hungry?