Premia Eriti Rammus is Estonia’s most beloved ice cream brand. Its recipe has been delighting and tempting ice cream lovers since 1965. To celebrate its 60th summer, the campaign was given a retro-inspired look. To highlight the generous size, rich flavour and creamy texture, we brought oversized taste elements to the forefront through playful illustrations. A delightful summer and retro-style Eriti Rammus – a combination that leaves no one cold.
