Each year, a singular special brew, more distinct than the others, is born in the mind of Saku brewmaster’s. It becomes the ideal gesture: a gift for a friend, a family member, or a colleague who can really recognize and appreciate quality. Beyond just stores, this special brew is also sent out to Saku’s partners.
This year, inspiration was drawn from across the ocean and took form as an American West Coast IPA. However, familiar design approaches for this style of brew weren’t going to work, as the launch was fixed for November. The first encounters in stores will happen at a time when endless darkness and wet weather await outside. This reality shifted our designers’ vision toward the Estonian west coast.
What’s it like to stand on the limestone cliffs of Paldiski in the midst of windy November? Waves breaking, merciless wind and the untamed sea. These forces of nature carried the design of Läänekallas. To give you an idea of what to expect. Natural and powerful flavours, bitter yet also shockingly refreshing. Reminds you of the unforgettable reverence one feels when looking at the horizon from the coastline.
