How to communicate information that for three months interest is 0%?
The catch is that you are not allowed to do that. Then don’t do it, and we didn’t. We pronounce three months in Estonian and write the same as three moons. Visual said it all – three moons gets you thinking – what does it mean? What do they want to tell us? You click on the banner and then get the content for the offer – simple. What’s most important – it worked.