Kummikad by Kalev

What’s the secret to a good mood? According to our launch campaign, it’s juicy flavours, fun characters and joyful music. But if you take a peek behind the curtain, it’s actually the first locally produced gummy candies from a beloved conglomerate, category-transforming package design by our design unit and a creative concept that is based on emotional brand positioning, created by the thinkers of Division. It doesn’t quite have the same ring to it, but that’s what life behind the curtain looks like.

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