Strange times require smart action. While the museums had to keep their doors closed due to quarantine, Division, together with KUMU Art Museum, brought art back to the people. The video tours we created together with the KUMU guides received more than 103,000 views on KUMU’s Facebook page. In addition to the big audience number, at the peak time more than 2,000 people were watching the exhibition at the same time, and nearly 1,700 more people decided to become fans of KUMU.
Thank you KUMU for opening the doors to us and your fans – together we brought KUMU into people’s homes. #KUMUkodudesse