Two hearts – joined as one. Our mutual love for food. The love that’s poured into making the products and the love your family shares sitting around the dinner table. The shape of the letter W becomes the iconic element for the brand. A powerful symbol that is universal but unique to Well Done at the same time.
The mixture of straight and correct lines are used to bring out the clear commitment for quality and precision that is applied to production and softer curves which express the brand’s emotional values. Combined together it results in good vibes, expressing the undeniable fact that good food brings a good mood.
The pièce de résistance is the concept behind our colorway. One that changes and adapts to fit all the different product groups, package design tones and characteristics of the products themselves, that you can find in Well Done’s selection.
We present to you – a Well Done logo.
Bon appétit!
