Maxima “Ilu mõte”

Nowadays a healthy chunk of the beauty world has moved from Paris and beauty magazines to social media and digital channel, where it has taken a more relatable form for the masses. People online are sharing their favourite beauty products, skin care routines, useful tips and interesting new looks. That’s why we situated Maxima’s “Ilu Mõte” campaign in a more modern context and drew inspiration from the world of social media and beauty vloggers.

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